Personal strength coaching built around your life
Strength that fits your life, not the other way around.
Personalised coaching for people who want to get stronger, stay consistent and build a healthier relationship with training, even when life gets busy.
Apply For CoachingBecause life doesn't follow a program.
A great training program matters. But when life gets busy, motivation fades, injuries happen or priorities change, a program alone can only take you so far.
That's where coaching makes the difference.
Together, we'll adapt your training to fit your life, not force your life to fit your training. You'll know when to push, when to pull back and when consistency matters more than perfection.
My goal isn't simply to help you get stronger. It's to help you build a relationship with training that lasts, one that supports your goals, fits your lifestyle and becomes something you genuinely enjoy.
Because the best program in the world only works if you can keep showing up.
Is this coaching right for you?
This coaching is designed for people who want to build strength that lasts, not chase quick fixes.
For you if...
- You want to build strength that supports your life, not just your performance.
- You're looking for coaching, not just another programme.
- You value consistency over perfection.
- You're willing to communicate openly and trust the process.
Not for you if...
- ou're looking for a quick fix or six-week transformation.
- You expect training to go exactly to plan every week.
- You're looking for a rigid plan that never changes.
- You're unwilling to communicate or take ownership of the process.
There's nothing wrong with that, it just isn't how I coach.
What coaching includes
Everything is designed to help you get stronger while fitting around your life.
Personalised programming
A strength programme built around your goals, experience and weekly schedule, not someone else's.
Weekly coaching check-ins
Regular check-ins help you adapt when life changes, answer questions and keep making progress.
Monthly strategy calls
A monthly review to refine your training, celebrate progress and adjust the plan for what's next.
Technique reviews and support
Send through videos, ask questions and get feedback whenever you need it.
Client stories
Shanè
“When I first walked into the gym, I had never touched a barbell. Everything felt new, but Dwayne gave me the confidence to learn one step at a time.
Over the next two years I lost more than 30kg, became a World Champion Powerlifter and set a World Record. More importantly, I discovered what I was capable of. Strength changed far more than my bodyit changed my confidence, my mindset and my life."
Paul
"When I first came to Dwayne, I had a frozen shoulder and surgery seemed like my only option. Together we committed to rehabilitation instead. That was over five years ago.
Today, strength training is one of my favourite parts of the week. What I've appreciated most isn't just the results, it's the attention to detail. Every programme is built around what I need, adapts when life changes and still keeps me progressing. I didn't just avoid surgery; I found a way of training that I'll stick with for life.”
Alex
“When I came to Dwayne, I had just been diagnosed with cancer in my femur. I wanted to keep training before surgery and continue afterwards, but I needed someone who understood how to adapt every step of the process.
Together we worked around my treatment, focused on what I could do and collaborated closely with my physiotherapist throughout my rehabilitation. Today I've made a full recovery, I'm back to strength training and I'm even deadlifting again. Having a coach who could adapt my training without losing sight of the bigger picture made all the difference."
Dan
“I first came to Dwayne for help with my Olympic lifting. I'd always believed I didn't have the mobility to overhead squat, but within a few minutes he had me doing one. That completely changed the way I looked at my training.
Since then he's helped me improve my strength well beyond Olympic lifting. Over the years we've gone from coach and client to training partners and good mates. What I appreciate most is that he sees what you're capable of, even when you don't.”
Meet your coach
Strength has shaped my life for more than twenty years. Through rugby, rowing, CrossFit and Olympic weightlifting, I've seen what it's takes to chase performance, push limits and build resilience.
But I've also experienced burnout.
I know what it feels like when training stops supporting your life and starts becoming another source of pressure. That experience changed how I coach.
Today, I believe strength should make your life better, not take it over.
Whether you're stepping into a gym for the first time or chasing your next performance goal, my role is the same: to help you get stronger, enjoy the process and build habits that last.
Because great coaching isn't about creating dependence. It's about giving you the confidence and capability to keep moving forward long after we've worked together.
Investment and next steps
One-to-one coaching starts from R3,000 per month.
Your coaching includes a personalised strength programme, weekly coaching, monthly strategy sessions, technique reviews and direct access for support when you need it.
Because I work closely with every client, spaces are intentionally limited. This allows me to give each person the attention, communication and coaching they deserve.
If you're ready to build strength, enjoy the process and create a healthier relationship with training, I'd love to hear from you.
Complete the application below and I'll be in touch to see if we're the right fit.
Start Your Application